New collaboration transforms iconic sandal silhouette into DIY canvas
GOLETA, Calif., Nov. 3, 2015 /PRNewswire/ -- Delivering a dash of DIY-spirit in time for the holiday season, Teva® (a division of Deckers Brands, NYSE: DECK) announces its latest collaboration with popular blogger Erica Chan Coffman of HonestlyWTF, including a do-it-yourself sandal kit with Swarovski crystals that gives instant access to truly personalized style with countless unique design possibilities. The sandal and DIY kit is sold together and available now at Nordstrom.com, select Nordstrom stores and Teva.com.
Allowing consumers to truly personalize their style, the exclusive package features a DIY kit with materials including Swarovski crystals, metallic transfers, mini crystal applicator, embroidery floss, glue and a pair of Teva sandals – with options for either the Flatform Universal at $100 or Original Universal at $90.
"My favorite part about the DIY is that there is no right or wrong approach. Whatever inspires you, whatever you're feeling, so long as you express that and put in the effort, you'll feel proud of what you've made," says Erica Chan Coffman, co-founder and executive editor of HonestlyWTF.
An accompanying inspiration booklet, created by Teva and HonestlyWTF's Erica Chan Coffman, features unique design options that complement the iconic sandal silhouette for standout style anyone can make their own.
Coinciding with the launch, Teva is hosting an event on November 4 from 6PM-8PM with Nordstrom at the Grove in Los Angeles, CA where consumers have the chance to DIY their own Teva sandals alongside do-it-yourself expert, Erica Chan Coffman of HonestlyWTF.
For the chance to be featured on the Teva brand's social channels, consumers are encouraged to share their designs by tagging #TevaDIY and @Teva. Additional DIY tips are available at teva.com/HonestlyWTF.
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.Teva.com or follow @Teva.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
Teva PR Manager
805.967.7611 x 1357
Momentum Media PR