Enjoy Your “Original Summer” style with Teva sandals

New pop-up store opens April 23 in Atmos Shibuya for limited time only

(TOKYO) April 13, 2015 - Teva®, a division of Deckers Brands (NYSE:DECK), launches its “Original Summer” campaign this Wednesday, April 15 in celebration of the unique and inspiring ways its consumers are experiencing and enjoy their own “original summers” while wearing the Teva Original Collection.

During the campaign period, a pop-up store will open on Thursday, April 23 in Atmos Shibuya for a limited time only at 31-8 Udagawa-cho, Shibuya-ku, Tokyo. Customers to the new location will be able to view more than 50 Teva products, including the latest spring and summer items. In addition, those who create an account on jp.teva.com will be entered into a random drawing for a special gift from the brand.

The pop-up store will also display the second installment of the Artist Series – the Mosaic and Azura colorways of the Original Sandal and Original Universal. The Artist Series interweaves art and craft elements into the design of the sports sandals bringing to life the featured artist’s expression of freedom. The Mosaic and Azura colorways both feature seasonally bright colors and original designs by Nadine Marchal that coordinate effortlessly with just about any wardrobe selection.

The Teva Atmos Shibuya store will be open starting April 23 at 31-8 Udagawa-cho, Shibuya-ku, Tokyo from 11a.m. to 10p.m. For more information, the store can be reached directly at 03-6455-1015.

Teva Atmos Shibuya pop-up store information

  • Teva will open a pop-up store at Atmos Shibuya for a limited time from April 23 to May 25
  • The Teva Originals Collection, Atmos Shibuya exclusive items and the latest spring and summer styles will all be on display at the store.
  • Customers can also get inspired with socks and sandals styling on display. Socks and sandal sets can also be purchased while supplies last.

·         Customers are encouraged to capture their best socks and sandals style and post using #SocksAndSandals for the chance to be selected as one of our featured looks from around the world.

The Original Summer gift details

·         Create an account at jp.teva.com from April 15 to May 31 for your chance to be one of 30 lucky winners to receive an original Teva summer kit

·         For more information on the giveaway please visit: http://jp.teva.com/topics/original-summer-campaign.cgi

About the Teva® brand 

Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva #OriginalSandals.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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Customer Inquiries:

Deckers Japan Tel: 0120-710-844  
Website: jp.teva.com

Press Inquiries:

Sugiyama PR & Planning
Miki Toyoshima (miki@sugiyama-pr.co.jp)
Takenori Hiramoto (takenori@sugiyama-pr.co.jp)
2F Office Aoyama, 3-10-2 Kitaaoyama, Minato-ku, Tokyo 107-0061
Tel: +81-3-5468-7791
Fax: +81-3-5468-7792

Teva x JammyPack Remind Us Why We Love Spring Break

New collaboration provides the ultimate package for your spring break soundtrack

 

 

GOLETA, Calif., March 3, 2015 /PRNewswire/ -- Delivering a splash of freedom and fun in time for warm-weather adventures this spring, Teva® (a division of Deckers Brands, NYSE: DECK), announces its newest collaboration with JammyPack – the perfect way to get your spring break soundtrack and style in one place. Packaged together, these two products embody the nostalgia of the 90s and are inspired by a modern go-anywhere, do-anything ethos. The sandal and fanny pack combination, with styles available in both men's and women's, will be sold starting March 3rd for $100.00 USD online at Teva.com.

Teva and JammyPack collaboration provides the ultimate package for your spring break soundtrack.

 

Mirroring Teva's fun, independent spirit, JammyPack takes the iconic fanny pack to the next level with built-in speakers for music on the move. Celebrating personal style and expression, the Teva x JammyPack collaboration features a limited edition sandal and fanny pack, letting the wearer do what they want to do and be who they want to be, wherever and whenever.

"With our connection to music experiences, JammyPack was a natural partner for this collaboration that exemplifies freedom and individuality. Both Teva and JammyPack speak to a wide range of people who are young-at-heart by providing them with a way to express their personal sense of style through footwear and portable music," explains Lorie Pointer, director of product and design at Teva.

JammyPack co-founder, Alex Gobel agrees, "The collaboration just made sense. JammyPack and Teva are all about fun and self-expression, pushing the limits and the ability to create the perfect party wherever you go."

Designed with the same Inca print and exclusive colorways as Teva's Original Universal sandal, JammyPack's fanny pack features a large storage pocket, adjustable waist strap, AA Alkaline Battery Box, device plugins with AUX cable and removable speakers.  

About Teva® 
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow Teva on Facebook, Instagram, or Twitter.

 

About JammyPack
Created on the sand of Newport Beach, California, JammyPack began as a product for the beach and has grown into a social tool designed for the perfection of the party. From outdoor adventures to weekend getaways, JammyPack embodies freedom and combines durable, high-quality audio with a portable fanny pack for music on the move. For more information, please visit www.jammypack.com.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact
Bethany Mousseau
Momentum Media PR
Bethany@momentummediapr.com
781.801.9663

Packaged together, the Teva sandals and JammyPack fanny pack embody the nostalgia of the 90s and are inspired by a modern go-anywhere, do-anything ethos (MSRP: $99.99). Available now at Teva.com.

Photo - http://photos.prnewswire.com/prnh/20150303/179295
Photo - http://photos.prnewswire.com/prnh/20150303/179294

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/teva-x-jammypack-remind-us-why-we-love-spring-break-300044833.html

SOURCE Teva

Teva Launches Fall 2015 Line of Year-Round Footwear with Crafted Details

Timeless Textures and Sophisticated Contrast Create Original Looks in Sandals and Boots

GOLETA, Calif., Dec. 4, 2014 /PRNewswire/ -- Teva®, a division of Deckers Brands (NYSE: DECK), today revealed its fall 2015 collection of year-round footwear rich in texture and detail, creating new looks with elements of the unexpected woven throughout the line. Men's and women's sandals and boots fashioned in classic materials are combined with unique finishes, surprising pops of color and inspired accents adding crafted sophistication to simple, wearable silhouettes.

Photo - http://photos.prnewswire.com/prnh/20141203/162296

"Consumers are no longer drawing a hard line between spring and fall seasons, it's more about what's going on in their lives and expressing their own sense of style," said Lorie Pointer, Director of Product and Design at Teva. "We've identified those moments in our consumers' lives where they feel most inspired, and created a line of year round footwear that meets that energy, while still remaining incredibly stylish and versatile."

Teva footwear easily takes consumers from city sidewalks to experiences around the world – anywhere simplicity meets sophistication. Details like braided suede are inspired by the bohemian energy and style of celebrations like Bonnaroo and Coachella, while rich, full grain and nubuck leathers are paired with felted wool and buffalo plaids reflective of timeless work and men's wear in the fall 2015 collection.

Women's Boots
Expanding on the versatility of Teva Originals, the new Foxy boot (MSRP $130-$150) pairs easily with skinny jeans, short dresses, and slim skirts. A go-to wardrobe staple for day or night, the Foxy features a clean, feminine look with a dark floral canvas lining, in ankle and mid height options. 

Building on the success of Teva's popular De La Vina boot, the expanded 2015 De La Vina collection (MSRP $120-$180) offers details and textures, like braided suede and mixed leather and wool materials that take her from summer to fall, with a new ankle height joining the mid and taller styles.  

Men's Boots
Inspired by the simple utility of Teva Originals, Teva introduces a range of boot styles for men. With the look and feel of a modern classic, the Mason (MSRP $110-$150) is both casual and sophisticated, in two height options designed for work and every day. Available in full grain leather, suede, or waxed canvas, the Mason blends rich color ways like navy, dark olive, coffee, and avocado with glimpses of pop color in eyelets and webbing details, all on a contrast outsole.

Originals
The iconic Teva Original sandal collection (MSRP $40-$80) is revamped for fall 2015 with braided suede, dark floral prints and satin finishes for women, and wool and buffalo plaid on the men's. Styles inspired by classic Backpacks are offered in both men's and women's ranges, with a suede footbed and earthy solid colorways in the webbing straps. Color gradients are also featured, creating interest and a new look reflective of the current dip dye trend.

Sandals
First introduced in Spring 15, the Flatform (MSRP $50-$70) gives ladies fun Teva style with a bold 'lift'. Metallic finishes, deep floral patterns and bright white platforms take the style from summer to fall seamlessly. 

Teva's fall 2015 collection will debut at the Fashion Footwear Association of New York's (FFANY) Shoe Expo in New York between December 3rd-5th; Surf Expo in Orlando between January 8-10th; Outdoor Retailer Winter Market in Salt Lake City between January 21st-24th; Magic's FN Platform and Project in Las Vegas between February 17th-19th; and Capsule's Women's Accessories Show in New York between February 22nd-24th.

About Teva® 
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Brands and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by the independent spirit and clean, modern design for active lifestyles. The company's products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

For Information Contact:
Alycia Cavadi
Momentum Media PR for Teva
alycia@momentummediapr.com

SOURCE Teva

    PR Contact

  • Erika Brakken
  • 250 Coromar Drive
  • Goleta, CA 93117
  • Phone: 805.967.7611 x1468
  • Fax: 805.967.9722
  • Email: TevaPR@deckers.com