Our Passion

There’s a lot of talk these days about cause-related marketing and corporate outreach. It seems like every few months there is a new “it” cause out there, but at Teva, we’re a bit of an anomaly, because we’ve been supporting the same cause since our inception 25 years ago: water.

Where you find water, you find life. It’s a simple philosophy, but it relates to a fundamental truth of this world. Ever since we were born on the Colorado River in 1984, we’ve felt a deeply ingrained connection to water. That’s why, for the past quarter century, we’ve been working to improve quality of life through water quality and availability initiatives all over the world. Whether we’ve been working on our own or with charity organizations, we’ve been blessed with incredible clarity of purpose over the years. Here are just a couple of the incredible partners who share our passion:

Non-profits

Waterkeeper Alliance

Waterkeeper Alliance is a global network of 182 member programs dedicated to cleaning up rivers, lakes and coasts through grassroots advocacy and legal action. Waterkeeper programs patrol and protect more than 67,000 miles of rivers, streams and coastlines, and represent the interests of more than 200,000 members. In 2008, as part of the launch of the "Grand Canyon Adventure: River at Risk" 3D IMAX® film, Teva® and Waterkeeper Alliance launched a national cleanup tour of local waterways in 10 regions across the United States. In 2010 and beyond, we will continue our support in partnership with local Waterkeeper programs around the world.

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Conservation Next

Teva® is a longstanding member of the Conservation Alliance, a group of outdoor businesses whose collective contributions support grassroots campaigns to protect threatened wild places for their habitat and recreation values. The Conservation Alliance launched ConservationNEXT in August, 2008 to connect individuals in the outdoor industry with the work of organizations that receive financial support from the Alliance. ConservationNEXT.com provides people with opportunities to take online action in support of conservation at www.conservationnext.com, and on-the-ground action through a series of regional volunteer events. In March of 2010, Teva partnered with local companies Patagonia and Horny Toad on a cleanup of the Ventura River in which we removed 4 tons of trash.

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Likeminded Partners

O.A.R.S.

In 1969 O.A.R.S. pushed off onto the Colorado River as the first exclusively non-motorized rafting outfitter permitted to run the Colorado River through the Grand Canyon. Since 1984 O.A.R.S. guides and intrepid travelers from all corners of the globe have been wearing Teva® footwear. In 2006, O.A.R.S. partnered with Teva® and MacGillivray Freeman Films on the production of 3D IMAX® film, Grand Canyon Adventure: River at Risk.

MacGillivray Freeman Films

For more than 40 years, MacGillivray Freeman Films - a talented and innovative team of specialists in the development, production, and distribution of experiential giant screen IMAX® films - has studied and perfected the art of motion pictures entertainment.

Teva® and MacGillivray Freeman Films share a passion for educating the public about conservation and environmental stewardship. First, with our partnership on Mystery of the Nile, then with Teva's presenting sponsorship of Grand Canyon Adventure: River at Risk in IMAX® 3D, we have worked together to bring important messages about the future of our planet and its waterways to viewers all over the world.

Lonely Planet

As one of the world's largest travel media companies, Lonely Planet has been inspiring and enabling travelers to connect with each other and the world since 1973. Lonely Planet publishes nearly 500 titles in English, covering every corner of the globe, with more than 6.5 million books sold annually. Lonely Planet's travel information is available in numerous other languages and across all media platforms including TV programming, wireless products, stock photography and an award-winning website.

Teva® and Lonely Planet have partnered on the "Put the YOU in Cuba" and "Curbside" regional waterway cleanup tours. Also, Teva® supported Lonely Planet's National Passport Month Campaign including endorsement of a resolution passed in the US Congress and Senate, and Lonely Planet has been a supporting partner around Grand Canyon Adventure: River at Risk IMAX® releases. Travelers the world over have used both Teva® and Lonely Planet products to explore the furthest corners of the earth in search of adventure. In 2009 and beyond, you can expect more great things!

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How we Walk the Walk

In addition to these partnerships, we have been working to consider and minimize the environmental impact of our business at every turn. Along with our sister brands: UGG Australia, Simple Shoes, TSUBO and Ahnu, we have made responsibility and honesty a pillar of our business. In fact, we have an entire team of eco-ninjas that are dedicated to infusing responsibility and sustainability at every level of our organization. In the end, we want to make shoes that help you see the world, but not at the cost of making it a world that you don’t want to see.

To learn more about these efforts, visit our corporate responsibility site www.deckers.com.

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