In conjunction with the October 19 premiere and North American tour of Warren Miller Entertainment’s 63rd annual feature film, Flow State, Teva kicks off the consumer launch of its entirely new Lifty Collection of winter boots. Warren Miller Entertainment has put together a world-class film featuring both skiers and snowboarders, filmed in premier locations from Norway to Austria, and California to Japan. The film portrays the lifestyle that Teva’s Lifty boot collection represents and that every skier and snowboarder aspires to live.
Headlining the Lifty Collection at 16 of the Warren Miller Flow State tour stops is the Chair 5 for men and the Jordanelle for women, both of which will be given away to lucky winners at the premiere events. The Chair 5 and Jordanelle are the perfect aprés-ski/snowboard addition to anyone’s winter kit. The boots weigh in at about half the weight of typical winter boots and compress down to the size of a sneaker making them a cinch to pack.
Warren Miller film premieres are a phenomenon not to be missed that mark the official start of winter for snow sports enthusiasts everywhere. Keep your eyes out for the Teva photo booth at the following locations and experience the Lifty for yourself. Film guests will be invited to take their own photos using their camera phones, and instantly upload them to Instagram. Teva will then pick a favorite photo from each night, and that person will win a free pair of Jordanelle or Chair 5 boots.
October 19th & 20th – Abravanel Hall, Salt Lake City, UT
October 20th & 21st – Bagdad Theater and Pub, Portland, OR
October 25th – Arlene Schnitzer Concert Hall, Portland, OR
October 26th – Park West, Chicago, IL
October 27th – State Theatre, Minneapolis, MN
November 7th – Palace of Fine Arts, San Francisco, CA
November 7th - 10th – Boulder Theater, Boulder, CO
November 9th – Washington Center for the Performing Arts, Olympia, WA
November 16th – Castro Theatre, San Francisco, CA
November 16th – Berklee Performance Center, Boston, MA
November 16th & 17th – Palace Theatre, Albany, NY
November 16th & 17th – McCaw Hall at Seattle Center, Seattle, WA
November 16th - 18th – Paramount Theatre, Denver CO
November 19th - 21st – Lone Tree Arts Center, Lone Tree, CO
November 19th - 21st – The Music Hall, Portsmouth, NH
December 5th – Lobero Theatre, Santa Barbara, CA
Flow State tickets are on sale now. Check out warrenmiller.com for the full list of Flow State national tour dates, trailers, photos and more. The remainder of the tour stops not listed above will also feature Teva Lifty giveaways as door prizes.
For more information on the Teva Lifty collection, visit www.teva.com/lifty.
Born on the Colorado River in 1984, it’s only natural for Teva to evolve into a four-season brand that incorporates water whether it’s frozen or moving. As snow is a different form of water, progressing into the winter sports market is a different form of Teva. Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance, Surfrider Foundation and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold.
10.02.2012– (Goleta, CA) – Joel Heath, president of outdoor footwear brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK), announced today the appointment of Jonas Brickus as Global Creative Director and the promotion of Erika Brakken to Global Marketing Director. In their new roles, Brickus will lead product design and brand creative while Brakken will lead the brand’s marketing strategy and activation.
Brickus, who brings 22 years of design and brand innovation experience, comes to Teva from IDEO where he led a diverse portfolio of strategic design initiatives for brands such as Converse, Coca-Cola, BMW, Yamaha, Nike, Quiksilver, Polaroid, and others. Prior to IDEO, Brickus was a Managing Director for global innovation consultancies Continuum and HLB.
“Teva is a brand with a truly authentic and distinct heritage in active outdoor life. I couldn’t be more excited about joining this pioneering brand and amazing team,” says Brickus.
At Teva, Brickus will oversee a product and creative team for the shoe brand that includes another addition to the Teva Tribe, Steve Hoskins, Senior Graphic Designer. Hoskins was hired in August 2012 and joins Teva from Nemo Design of Portland, Oregon, where he was the Art Director.
Also on the Teva marketing team, Erika Brakken was promoted from Senior Go-To-Market Manager to Global Marketing Director. Brakken joined Teva in December, 2011 and came with more than 12 years of brand marketing experience with established consumer brands including adidas, Yakima, Vans and Red Bull. Brakken will now oversee all aspects of Teva's marketing, including advertising, digital, retail, PR, events and sports marketing. This team includes another new hire, Seth Pulford as Sports Marketing Manager. Pulford, formally the Global Marketing Manager for Globe, will strengthen and define strategy for Teva’s sponsored athlete roster while engaging with the next generation of Teva enthusiast.
“I am excited about the intellectual power that this consolidated unit will contribute to Teva’s future by influencing the design philosophy and language and reflecting it throughout our marketing.” said Heath. “This will allow the product and marketing teams to focus on their core competencies and elevate the entire brand.”
09.18.2012– (Goleta, CA) Best known for his accomplishments in the world of BMX, professional rider Chad Kagy has announced today his plans to join Teva® and its team of respected athletes. With Kagy’s plans to blur his BMX roots with his interest in freeride mountain biking, his addition to the Teva team further solidifies the brands growing commitment and passion to the mountain bike community and culture.
“I like how progressive Teva is with their design and products,” says Kagy. “They recently stepped into mountain biking and support some of the best athletes and events within this space. I appreciate their approach and passion.”
Officially kicking off his career at the age of 17, Kagy has made a name for himself in the BMX world by consistently placing in the top three at both the XGames and Dew Tour over the past five years. He is known for his versatility in BMX but took the crowd by surprise at the 2012 Winter Teva Mountain Games when he won the on-snow Teva Best Trick event, sparking his interest in mountain biking.
"I think my timing of stepping into mountain biking myself aligns perfectly with the goals of Teva. We are both new to the space and have a lot of potential working together to have fun and make a difference in this industry," continues Kagy.
In addition to his competitive calendar, Kagy is also part of Bikes Over Baghdad—a small group of athletes who have toured the Middle East to boost morale of the troops in Kuwait and Iraq.
“Chad’s background and credibility in the bike world will bring some fresh flavor and attention to the world of freeride mountain biking,” says Seth Pulford, Teva Sports Marketing Manager. “As we continue to push the level of performance footwear in the bike category, Chad will be an integral part of R&D, as well as marketing around the category. We couldn't be more stoked to have him join the team.”
For more information on Chad you can check-in at:
For more information on Teva please contact Jaime Eschette, PR Manager, at firstname.lastname@example.org or via phone at 805-967-7611 x1178
495-A South Fairview Ave
Goleta, CA 93117
Phone: 805.967.7611 x1178