Teva Leads with Inspired Design for Spring '15 Sandal and Canvas Launch

Art and Craft Woven into Creative Iterations of Sandals and Year-Round Footwear

GOLETA, Calif., July 15, 2014 /PRNewswire/ -- Teva® (a division of Deckers Outdoor Corporation NYSE: DECK) debuts its Spring 2015 Collection of footwear, a line both anchored and inspired by Teva Originals. Inspired by the details, art and craft of the brand's iconic sport sandal, Teva is rolling out a vibrant collection of new patterns and silhouettes designed to pair easily with any individualist's style. As consumers continue to embrace Originals and weave them into an everyday, go anywhere option, Teva's Spring '15 line of sandals and casual canvas footwear are built upon the same expression of freedom that the Original embodies.

Teva's Spring 15 line of sandals and casual canvas footwear designed to pair easily with any individual's style.

"Two important elements of the Teva product DNA can be described as Art and Craft," said Lorie Pointer, Director of Product and Design at Teva.  "Art describes the creative energy, inspiration and expression that is woven throughout many products in the spring collection. Craft refers to the focus on the craftsmanship that goes into every product we make - those final details that take our product from good to great. Every style has a respective story behind it. This season Teva will share that story with our consumers."

Teva Originals are being spotted everywhere, from city sidewalks to music festivals like Coachella and Bonnaroo, and have morphed from sport sandal to a style statement and ultimate travel essential.  Dressed up with a flippy skirt or down with denim, Teva footwear goes anywhere the wearer wants to take it.  For men, classic and new styles work equally well with a casual beach look or in a more sophisticated mode.

Originals
The versatile, classic styles in this collection, including the Original Sandal and Original Universal, will be seen differently from beaches to urban environments with bold updates – premium leather, metallic hardware, marbled outsoles, animal prints and subtle color shifts, like chalky bright hues.  A special artist series will also be debuted in February 2015, highlighting the inspirational stories behind some of Teva's exclusive webbing designs.  MSRP varies from $40-$80.  

Fundamentals
Building on the 'go anywhere, do anything' ethos of the Original, Teva launches the new Wander collection, a natural extension from Originals featuring elements like webbing details and tri-ring shaped eyelets. Wander is the first debut of Teva Fundamentals, a year-round lifestyle offering that will introduce a striking mix of silhouettes, materials, textures, and colors.  

Teva designed the Wander series with the fit and feel of a sneaker, in lightweight, colorful canvas for everyday wear and all-day comfort. Men's and Women's Wander Chukka, Low Lace, and Slip-On options offer endless versatility, pairing effortlessly with the essentials in any closet.  MSRP $50-$60.

Sandals
Sandals may be the ultimate expression of freedom, immediately invoking the feeling of summer and giving instant access to easy, casual style. Teva is introducing even more ways to express an individual and effortless sense of style with three new collections introducing bold new silhouettes that are versatile, comfortable, and unmistakably Teva. 

Flatform
Teva is offering women independence from the constraints of conventional style with the new Flatform, a sandal that gives summer an instant style lift.  Flatforms have the look and feel of Teva, with a 2-¼ inch platform bringing a bold look and feel to this fun, elevated style.  In tonal brights and contrasting layered platforms, the Flatform is a daring and youthful yet seamless addition to summer wardrobes, from perfectly worn-in denim to airy maxi dresses.  MSRP $50.

Summerland
Expanding Teva's women's offering is the Summerland collection: three sandals designed with feminine styling, a slim profile, and a comfortable contoured foot bed.  In addition to the Summerland Thong and Flip, the Summerland Sandal has convertible straps that switch from sling back to slide for a spur of the moment style change.  MSRP $25.

For men, the Summerland Flip sports comfortable cotton strapping in muted, easy to wear solids and stripes.  MSRP $25.

Deckers Flip
If retro was a trend, it now seems here to stay; Teva is bringing back the classic Deckers Flip. Hawaiian surfers in the 70s dubbed this style 'Deckers,' in reference to the stacked layers of color in the footbed.  As color and comfort have always been a part of Teva product and brand, the modern take on this classic style stands out with pops of primary colors in a multi-layered platform.  This flip-flop defines cool, casual comfort, and is as distinct today as it was 40 years ago.  MSRP  $32.

Teva's Spring 2015 collection will debut at Project Sole, Outdoor Retailer, Surf Expo, Platform, and Capsule tradeshows this Summer, in New York, NY, Salt Lake City, UT, Orlando, FL, and Las Vegas, NV, respectively.

About Teva® 
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by performance innovation and clean, modern design for active lifestyles. The company's products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

Teva Logo

Photo - http://photos.prnewswire.com/prnh/20140714/127247

Logo - http://photos.prnewswire.com/prnh/20140714/126796

SOURCE Teva

Teva Spring 2014 Originals Collection Launch Celebrates the Modern Day Adventurous Spirit

Brand reinvigorates the iconic silhouette through progressive marketing platforms

GOLETA, Calif., March 26, 2014 /PRNewswire/ -- Let the daydreams of traveling, long beach days and summer break planning begin; after a long winter, it's finally sandal season! Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/7151151-teva-s14-originals-collection-modern-day-adventurous-spirit-spring

"This campaign is built very differently than ones we've run in the past, in that it focuses entirely on engaging with our community," says Erika Brakken, Marketing Director. "It's no secret that consumers are sick of being advertised to, and that they crave connectivity. We didn't want to create a campaign that just adds to the noise that's out there. We wanted to start conversations with our community and join them in the places where they recharge and become inspired."

The brand's campaign will focus on a combination of experiential, digital and social activations that consumers will be able to engage with on their own terms. For starters, to stoke the excitement for the 2014 Bonnaroo Music & Arts Festival – of which Teva is a sponsor – the brand will host a conversation with fans around how to get #Ready2Roo, sharing tips on music festival fashion and camping. Starting April 1 on Bonnaroo's website, The Fountain, fans will be able to share fun photos, along with helpful "hacks" for ways to have the best possible experience at the festival. The brand's promotions and targeted influencer outreach will make The Fountain the go-to spot for pre-festival excitement. Likewise, Teva will sponsor additional curated discussions around perennial summer themes, such as festivals and travel, through partnerships with premier outlets like Refinery29 and Complex Media. Plans for this highly integrated social and digital media strategy are being carried out in partnership with the brand's new agency, Heat, out of San Francisco.

"These platforms will not only allow a two-way conversation with consumers, they'll enable consumers to embrace the adventurous spirit within themselves," says, Lucas Martinez, Originals Marketing Manager. "Through promotions with experiential prizes – from VIP trips to summer festivals to life changing excursions around the world – Teva will facilitate and encourage adventure and spontaneity within its community."

Kicking off the conversations, on April 2nd, Teva will host a special media invite-only evening at STORY, a progressive, gallery-styled retail space in New York City. Guests will have an opportunity to engage with the collection in three unique landscapes, creating their own #OriginalStyle, and they'll get a first peek at some of the coming exclusive collaborations set for release later this summer. Contact tevapr@deckers.com for more information.

The Original Collection, including the new Original Sandal and Original Universal in this season's hottest pantones, is available now at www.teva.com and at retailers nationwide including DSW and Nordstrom.

About Teva®
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by the adventurous spirit and clean, modern design for the everyday, active lifestyle. The company's products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

For Information Contact:

Momentum Media PR
Bethany Mousseau
Bethany@momentummediapr.com
781-809-9663

Jaime Eschette
Teva Public Relations
250 Coromar Drive
Goleta, CA 93117
805-967-7611

 

Teva Spring 2014 Mens Original Universal

 

Teva Spring 2014 Original Universal Collection

 

Teva Spring 2014 Womens Original Universal

 

Teva Spring 2014 Women's Original Universal


 

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/7151151-teva-s14-originals-collection-modern-day-adventurous-spirit-spring

SOURCE Teva

New line builds on the foundation established by the iconic Original sandal

(GOLETA, Calif.), January 6, 2014 – Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) debuts its Fall 2014 Collection of footwear as the brand continues to celebrate its 30th anniversary year and its iconic sport sandal. Drawing inspiration from its timeless style, the brand developed a collection based on the simple utility that the Original Sandal exemplifies. Regardless of the terrain or climate, Teva’s new fall footwear fuels the adventurous spirit by inspiring spontaneity.

“Our Fall 2014 collection features new and refreshed styles that are versatile in their function and aesthetics,” said Juerg Geser, Senior Product Director at Teva. “Building on the sandal Teva is best known for, our fall footwear seamlessly blends on-trend colors and materials with details and features that help the wearer say ‘Yes!’ to any adventure that crosses their path.”

The simple utility that is embodied in the original Teva sport sandal is translated throughout Teva’s entire Fall 2014 footwear offering. The adventurous spirit continues to inspire every style from supportive trail shoes to comfortable, everyday sport style designs.

Originals
Original Sandals – For many, sandals are a year-round staple. This fall, Teva’s most classic sandal collection sees further elevation in color and texture as Teva plays with bold and contrasting hues on the Original Sandal and the Original Universal. New materials like suede and metallic will be highlighted in the new limited edition Original Sandal “Leather Dots” colorway.  MSRP varies from $30-$50.

Trail
Men’s and Women’s Surge eVent and Surge Mid eVent – A trail shoe that goes anywhere comfortably, the Surge is for those who value self-expression wherever they are. It is infused with the comfort of Mush, protected with the waterproof breathable eVent membrane, and pops with color not commonly seen in traditional hiking shoes and boots.  Both low and mid styles feature a TevaSphere outsole with spherical heel and two support pods providing lightweight minimalism without sacrificing stability. Spider365 rubber tackles various surfaces with superior traction.  MSRP is $120 for the Surge eVent and $130 for the Surge Mid eVent.

Sport Style
Women’s De La Vina Leather/Canvas– Teva’s popular riding boot style gets a street cred update with canvas and leather mix in a completely waterproof upper that can handle the elements from slushy city streets to snowpacked resort towns.  Available in low and high versions for $130 and $180.

Men’s Camden Ridge – With a waterproof leather upper, the interior comfort of Mush, and Teva’s Spider365 rubber outsole, this slip-on boot rolls easily through the day no matter what the weather – or attire – requires.  MSRP $90.

About Teva® 
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by performance innovation and clean, modern design for active lifestyles. The company’s products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.

About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities.  The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®.  Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

    PR Contact

  • Jaime Eschette
  • 495-A South Fairview Ave
  • Goleta, CA 93117
  • Phone: 805.967.7611 x1178
  • Fax: 805.967.9722
  • Email: TevaPR@deckers.com