Teva Introduces Artist Series Collection Featuring Artwork by National Forest

Iconic sandal silhouette becomes newest canvas for California designers

GOLETA, Calif., June 15, 2015 /PRNewswire/ -- Teva® (a division of Deckers Brands, NYSE: DECK) continues to celebrate the expression of freedom embodied by the Original collection with two new webbing designs by National Forest. A design firm and creative consultancy founded by artists and designers Steven Harrington and Justin Krietemeyer, National Forest brings their trademark bright, iconic and contemporary Californian aesthetic to these two new styles for men and women. As part of the Teva Artist Series, the exclusive National Forest collection will be available starting June 15 for $60 at Teva.com.

Launched in spring 2015, the Artist Series blends well-crafted sandals with imaginative design to honor the artists who bring Teva footwear to life, creating wearable works of art. As the second collection in the series, National Forest reimagines the classic silhouette of the Original Universal sandal with limited edition webbing and marbled details, creating sandals that are true conversation pieces. With its own unique personality, the National Forest collection features a modern and fresh interpretation of the iconic Original.

"Partnering with Teva was an exciting opportunity to design something National Forest never had the experience of creating before. Art is about discovery; the webbing design process was intriguing because it inspired a new avenue of personal discovery. This series is about stepping outside to engage socially and create shared experiences," says Steven Harrington, co-founder of National Forest.

Designed to encourage a conversation between the wearer and the viewer, the National Forest collection exemplifies individuality, creativity and the expression of freedom valued by Teva.

"Working with artists to evolve the iconic silhouette of the Original is part of our heritage. National Forest's designs are playful yet feature a timeless quality for seamlessly elevated webbing patterns that are as iconic as the Original silhouette and unveil the true art behind the craft," explains Lorie Pointer, director of product design at Teva.

In support of the launch, Teva and National Forest created a video that explores the collection's unique identity and offers a behind the scenes look at the LA-based studio. The collaborative video joins the collection of Artist Series films available on Teva.com.

About National Forest
National Forest is an open-minded and collaborative design studio where every voice is valued at the highest level. A small crew of culture sponges, National Forest believes in the free flow of ideas, good and bad, all in the spirit of promoting the greater good. As a design firm and creative consultancy, National Forest is composed of innovative thinkers and visual engineers. Their approach to communication is holistic and spans a wide spectrum of disciplines – from art direction, photography, advertising and graphic design to illustration, web design, film and art. These disciplines comprise the vocabulary from which unique, successful and memorable experiences and entirely new visual languages are formed. For more information, please visit www.nationalforest.com.

About Teva® 
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact
Bethany Mousseau
Momentum Media PR
Bethany@momentummediapr.com 
781.801.9663

Teva introduces a new Artist Series collection featuring artwork by National Forest, turning the iconic sandal silhouette into a canvas for California designers.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/0-F15_NationalForest_FIN.mp4
Photo - http://photos.prnewswire.com/prnh/20150612/222667

 

 

SOURCE Teva

Teva Launches DIY Events at Select Retailers Nationwide

Consumers will have an opportunity to customize their Teva sandals

GOLETA, Calif., April 28, 2015 /PRNewswire/ -- Teva®, a division of Deckers Brands, NYSE: DECK, is kicking off a series of DIY events at select retailers across the country, marrying the popularity of do-it-yourself crafting with the season's hottest footwear styles. Just in time for summer, five retail partners will host one-day gatherings for Teva fans to customize their favorite Teva sandals for the ultimate expression of freedom. Participation is free with sandal purchase, as are all the crafting tools and materials, and a local design-and-style influencer will be on hand to offer guidance and inspiration.  For additional event information, go to www.teva.com/diy for details.

Teva is kicking off a series of DIY events at select retailers across the country, marrying the popularity of do-it-yourself crafting with the season's hottest footwear styles.

Teva DIY Event Schedule

May 9     

11am – 4pm  

Seattle     

Market Street Shoes – 2232 NW Market Street

May 16   

11am – 4pm  

Seattle         

Nordstrom – 100 Bellevue Square

May 23     

11am – 4pm       

San Francisco 

Shoe Biz – 3810 24th Street

May 30  

1pm – 6pm  

Los Angeles    

Sportie LA – 7753 Melrose Avenue

June 11    

12pm – 9pm    

New York City     

Lord & Taylor – 424 5th Avenue

"The Teva brand is all about accessibility, versatility and most importantly, personalization. We want our fans to see our sandals as a canvas for them to express their own original style, and that's why we created these experiences to encourage customization and creativity," explains the brand's Director of Marketing Erika Brakken. "We pull a lot of inspiration from how our consumers choose to rock their Teva sandals. We love it!"

Customers will have the chance to purchase the latest spring 2015 styles at the DIY events including the Original collection and the new Flatform. Both Market Street Shoes and Shoe Biz will be donating a percentage of the proceeds from the DIY sandals to non-profit organizations in their local communities.

For a chance to be featured on the Teva brand's social media channels, participants are encouraged to share a photo of their Teva-inspired style by tagging #TevaDIY and @Teva.

About Teva® 
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact
Bethany Mousseau
Momentum Media PR
Bethany@momentummediapr.com
781.801.9663

Photo - http://photos.prnewswire.com/prnh/20150427/211925

SOURCE Teva

Enjoy Your “Original Summer” style with Teva sandals

New pop-up store opens April 23 in Atmos Shibuya for limited time only

(TOKYO) April 13, 2015 - Teva®, a division of Deckers Brands (NYSE:DECK), launches its “Original Summer” campaign this Wednesday, April 15 in celebration of the unique and inspiring ways its consumers are experiencing and enjoy their own “original summers” while wearing the Teva Original Collection.

During the campaign period, a pop-up store will open on Thursday, April 23 in Atmos Shibuya for a limited time only at 31-8 Udagawa-cho, Shibuya-ku, Tokyo. Customers to the new location will be able to view more than 50 Teva products, including the latest spring and summer items. In addition, those who create an account on jp.teva.com will be entered into a random drawing for a special gift from the brand.

The pop-up store will also display the second installment of the Artist Series – the Mosaic and Azura colorways of the Original Sandal and Original Universal. The Artist Series interweaves art and craft elements into the design of the sports sandals bringing to life the featured artist’s expression of freedom. The Mosaic and Azura colorways both feature seasonally bright colors and original designs by Nadine Marchal that coordinate effortlessly with just about any wardrobe selection.

The Teva Atmos Shibuya store will be open starting April 23 at 31-8 Udagawa-cho, Shibuya-ku, Tokyo from 11a.m. to 10p.m. For more information, the store can be reached directly at 03-6455-1015.

Teva Atmos Shibuya pop-up store information

  • Teva will open a pop-up store at Atmos Shibuya for a limited time from April 23 to May 25
  • The Teva Originals Collection, Atmos Shibuya exclusive items and the latest spring and summer styles will all be on display at the store.
  • Customers can also get inspired with socks and sandals styling on display. Socks and sandal sets can also be purchased while supplies last.

·         Customers are encouraged to capture their best socks and sandals style and post using #SocksAndSandals for the chance to be selected as one of our featured looks from around the world.

The Original Summer gift details

·         Create an account at jp.teva.com from April 15 to May 31 for your chance to be one of 30 lucky winners to receive an original Teva summer kit

·         For more information on the giveaway please visit: http://jp.teva.com/topics/original-summer-campaign.cgi

About the Teva® brand 

Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva #OriginalSandals.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

# # #

Customer Inquiries:

Deckers Japan Tel: 0120-710-844  
Website: jp.teva.com

Press Inquiries:

Sugiyama PR & Planning
Miki Toyoshima (miki@sugiyama-pr.co.jp)
Takenori Hiramoto (takenori@sugiyama-pr.co.jp)
2F Office Aoyama, 3-10-2 Kitaaoyama, Minato-ku, Tokyo 107-0061
Tel: +81-3-5468-7791
Fax: +81-3-5468-7792

    PR Contact

  • Erika Brakken
  • 250 Coromar Drive
  • Goleta, CA 93117
  • Phone: 805.967.7611 x1468
  • Fax: 805.967.9722
  • Email: TevaPR@deckers.com