Teva #LightenUp Campaign Celebrates the Modern Outdoor Movement

New Terra-Float and Arrowood Collections utilize lightweight, comfortable and stylish designs that feature Float-Lite™ technology fit for any adventure

Terra-Float Livia

(GOLETA, Calif.), February 1, 2016Teva® (a division of Deckers Brands, NYSE: DECK) is excited to unveil their #LightenUp campaign that embraces the modern outdoor movement and offers new Terra-Float collections for spring and the Arrowood collection for fall. With the rise and appeal of modern outdoor adventures, consumers are eager to embrace the outdoors with product that features technology to be functional, and style that can take you from the hiking trail to the city. Utilizing Teva’s proprietary Float-Lite™ outsole technology, the new styles bridge the gap between comfort and function, while reflecting the personal style and sense of adventure that is rooted in the #LightenUp campaign. Crafted with high-quality materials including full-grain waterproof leathers, lightweight Float-Lite™ outsoles and webbing details, the new sandals and casual boot options encourage wearers to lighten up, explore, and enjoy themselves whether in the city or on the trail.

 

“More and more we are finding that our customers are seeking out experiences that transcend the urban and outdoor landscapes, often at the same time,” explained Lorie Pointer, Director of Product and Design at Teva. “In developing the new Terra-Float and Arrowood collections with the Float-Lite™ outsole technology, we were able to provide lightweight, comfortable footwear options that combine functionality and style. These new collections are versatile styles that can keep up with our consumer’s busy lives.”

 

Terra-Float

Inspired by the brands ‘go anywhere, do anything’ ethos, Teva modernizes the sport sandal with the launch of the Terra-Float collection. A natural extension of the Original sport sandal, Terra-Float features webbing details, tri-ring eyelets and versatile style for everyday wear. Crafted with Teva’s new proprietary outsole, Float-Lite™, the Terra-Float series is designed to deliver ideal fit, exceptional step-in comfort and lightweight performance. The new women’s Terra-Float Livia, Lexi and Nova styles fit any activity and outfit, with stylish strap materials and feminine coloring options. The Terra-Float Universal, Slide and Flip for men offer multi-functional support in an array of colors. The overall Terra-Float collection offers five styles for women and six for men to ensure endless versatility. MSRP $75-$110.

 

Arrowood

Building on Teva’s year-round offerings for fall 2016, the new Arrowood collection is a thoughtfully designed boot option. Featuring a Float-Lite™ midsole and outsole, full grain waterproof leather and rubber pods, this new series ensures the versatile traction, lightweight function and improved cushioning required for extended wear. The Arrowood Lux Mid WP, available for both men and women, provides increased levels of stability and support with a mid-cut design, while styles such as the Arrowood Lux WP for women and men offer a sleeker silhouette without sacrificing any of the function. Available in a variety of rich earthy tones, the Arrowood collection is set to get any hiking trail or city adventure started on the right (and light) foot. MSRP $120-$160.

For additional details on Teva and Float Lite™, please visit: Teva.com

 

About Teva® 

Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

 

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

Teva Launches Fall 2016 Line of Year-Round Footwear

New and Expanded Collections Bring the Right Balance of Function and Style

GOLETA, Calif., Dec. 9, 2015 /PRNewswire/ -- Teva® (a division of Deckers Brands, NYSE: DECK) today unveiled its fall 2016 collection of year-round footwear, a line that combines functional style with exceptional craftsmanship. Both the men's and women's collections of sandals and boots will include classic materials with modern accents, combined with versatile designs to keep up with the customer's lifestyle. All while providing them the perfect canvas to reflect their personal style.

Teva Launches Fall 2016 Line of Year-Round Footwear

"Our customers are continuously evolving and it is crucial that we, as a brand, grow alongside them," said Lorie Pointer, director of product and design at Teva. "We are in the midst of a cultural shift. More than ever, people are participating in both traditional and modern outdoor adventures.  Whether it's a short hike, a weekend "glamping" trip or a backpacking excursion, we have created a breadth of footwear that reflects the ever-changing lifestyle of our customer and allows them to express their unique personality."

From trend-right booties, all terrain shoes and revamped classic sandals, the fall 2016 collections have been designed to cater to all Teva customers. The collections include:

Arrowood
For fall 2016, Teva is announcing their newest boot, the Arrowood. An expansion of Float-Lite™ that launched in spring 2016 with the Terra Float collection, the Arrowood is a stylish boot that bridges the gap between sandals and a casual boot while providing the durability, lightweight and comfort that consumers are looking for. Available in three styles for men and women, Mid Lux (MSRP $160), Low Lux (MSRP $140) and Low Mesh/Leather (MSRP $120), which all feature waterproof leather uppers.

Chukka
Expanding the offering of year-round footwear, Teva introduces a new sneaker, the Willow Chukka for women and the Sterling Chukka for men (MSRP $100). This new silhouette embodies the classic Teva hook and loop over the instep and leather that gives the sneaker a rich and crafted look. 

Coromar
Built with Float-Lite™, the Coromar collection (MSRP $120) was created in response to the popularity of lifestyle footwear in the marketplace. The webbing on the shoe not only gives it a more stylized look, it also gives a more comfortable fit by synching the foot for optimal comfort.  No detail was overlooked, including premium leather and micro-fiber lining to make this an extremely comfortable shoe for everyday wear. The Coromar collection is available for both men and women.

Originals
The iconic Teva Original sandal collection (MSRP $50-$120) has been revamped for fall 2016 with patent leathers, radiant metallics and ombre webbing for women and heritage leather for men. Clean sophisticated colors were mixed with rich tones to create a well-rounded collection that is appealing and enables consumers to express their personal style. The Slide collection has expanded to offer new vibrant patterned webbings and patent leathers for effortless slip-on style.

Adding elevated style to the women's wardrobe essential, the Flatform sandal (MSRP $60-$110) boasts colorful stripped bottoms, bold metallic uppers and animal inspired textures. These new updates seamlessly take any wardrobe from day to night.

Segundo
Launching fall 2016, Teva is introducing their entry-point boot, the Segundo (MSRP $80-$100). The Segundo is a hybrid of Teva's most popular boots, the Foxy and the De La Vina, with design details borrowed from both styles. Customers will be able to choose from two varying heights (mid and calf) and three different color options of this versatile boot designed to serve any personality or lifestyle.

Women's Boots
Expanding on the versatility of Teva Originals, the Foxy boot (MSRP $110-$190) has become a go-to wardrobe staple for day or night. For fall, the Foxy boot has been introduced in two new silhouettes, a clog and tall version, in addition to the mid and classic in new rich, oiled leathers with a burnished toe-cap to give it that lived in look.

Building on the success of Teva's popular De La Vina boot, the expanded 2016 De La Vina collection (MSRP $100-$180) has a full range of styles that include tall, ankle, lace and mule with new, updated material including waterproof leather mixed with waterproof suede. To complete the look, the rich materials are embossed with a mosaic pattern on the straps, allowing for a fashionable yet delicate statement.

The Teva fall 2016 collection will debut at:

  • Outdoor Retailer Winter Market in Salt Lake City: January 7-10, 2016
  • Surf Expo in Orlando: January 14-16, 2016
  • Agenda in Miami: January 18-19, 2016
  • Capsule Men's Show in New York: January 26-28, 2016
  • Magic's FN Platform in Las Vegas: February 16-18, 2016
  • Capsule in Las Vegas: February 15-17, 2016
  • Capsule Women's Accessories Show in New York: February 21-23, 2016

About Teva®
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.  For more information, please visit www.deckers.com.

For Information Contact:


DKC 

Martha Garcia, Teva PR Manager

TEVA@dkcnews.com 

Martha.Garcia@Teva.com


805.967.7611 x 1357

 

Teva Logo

Photo - http://photos.prnewswire.com/prnh/20151208/294374 

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SOURCE Teva

Deck the Halls: Teva x HonestlyWTF Adorned with Swarovski Crystals for the Holidays

New collaboration transforms iconic sandal silhouette into DIY canvas

GOLETA, Calif., Nov. 3, 2015 /PRNewswire/ -- Delivering a dash of DIY-spirit in time for the holiday season, Teva® (a division of Deckers Brands, NYSE: DECK) announces its latest collaboration with popular blogger Erica Chan Coffman of HonestlyWTF, including a do-it-yourself sandal kit with Swarovski crystals that gives instant access to truly personalized style with countless unique design possibilities. The sandal and DIY kit is sold together and available now at Nordstrom.com, select Nordstrom stores and Teva.com.

Delivering a dash of DIY-spirit in time for the holiday season, Teva® announces its latest collaboration with popular blogger Erica Chan Coffman of HonestlyWTF, including a do-it-yourself sandal kit with Swarovski crystals that gives instant access to truly personalized style with countless unique design possibilities.

Allowing consumers to truly personalize their style, the exclusive package features a DIY kit with materials including Swarovski crystals, metallic transfers, mini crystal applicator, embroidery floss, glue and a pair of Teva sandals – with options for either the Flatform Universal at $100 or Original Universal at $90.

"My favorite part about the DIY is that there is no right or wrong approach. Whatever inspires you, whatever you're feeling, so long as you express that and put in the effort, you'll feel proud of what you've made," says Erica Chan Coffman, co-founder and executive editor of HonestlyWTF.

An accompanying inspiration booklet, created by Teva and HonestlyWTF's Erica Chan Coffman, features unique design options that complement the iconic sandal silhouette for standout style anyone can make their own.

Coinciding with the launch, Teva is hosting an event on November 4 from 6PM-8PM with Nordstrom at the Grove in Los Angeles, CA where consumers have the chance to DIY their own Teva sandals alongside do-it-yourself expert, Erica Chan Coffman of HonestlyWTF.

For the chance to be featured on the Teva brand's social channels, consumers are encouraged to share their designs by tagging #TevaDIY and @Teva. Additional DIY tips are available at teva.com/HonestlyWTF.

About Teva® 
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.Teva.com or follow @Teva.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

Media Contact
Martha Garcia
Teva PR Manager
Martha.Garcia@Teva.com
805.967.7611 x 1357

Bethany Mousseau
Momentum Media PR
Bethany@momentummediapr.com
781.801.9663

Photo - http://photos.prnewswire.com/prnh/20151030/282357

 

SOURCE Teva

    PR Contact

  • Erika Brakken
  • 250 Coromar Drive
  • Goleta, CA 93117
  • Phone: 805.967.7611 x1468
  • Fax: 805.967.9722
  • Email: TevaPR@deckers.com