Art and Craft Woven into Creative Iterations of Sandals and Year-Round Footwear
GOLETA, Calif., July 15, 2014 /PRNewswire/ -- Teva® (a division of Deckers Outdoor Corporation NYSE: DECK) debuts its Spring 2015 Collection of footwear, a line both anchored and inspired by Teva Originals. Inspired by the details, art and craft of the brand's iconic sport sandal, Teva is rolling out a vibrant collection of new patterns and silhouettes designed to pair easily with any individualist's style. As consumers continue to embrace Originals and weave them into an everyday, go anywhere option, Teva's Spring '15 line of sandals and casual canvas footwear are built upon the same expression of freedom that the Original embodies.
"Two important elements of the Teva product DNA can be described as Art and Craft," said Lorie Pointer, Director of Product and Design at Teva. "Art describes the creative energy, inspiration and expression that is woven throughout many products in the spring collection. Craft refers to the focus on the craftsmanship that goes into every product we make - those final details that take our product from good to great. Every style has a respective story behind it. This season Teva will share that story with our consumers."
Teva Originals are being spotted everywhere, from city sidewalks to music festivals like Coachella and Bonnaroo, and have morphed from sport sandal to a style statement and ultimate travel essential. Dressed up with a flippy skirt or down with denim, Teva footwear goes anywhere the wearer wants to take it. For men, classic and new styles work equally well with a casual beach look or in a more sophisticated mode.
The versatile, classic styles in this collection, including the Original Sandal and Original Universal, will be seen differently from beaches to urban environments with bold updates – premium leather, metallic hardware, marbled outsoles, animal prints and subtle color shifts, like chalky bright hues. A special artist series will also be debuted in February 2015, highlighting the inspirational stories behind some of Teva's exclusive webbing designs. MSRP varies from $40-$80.
Building on the 'go anywhere, do anything' ethos of the Original, Teva launches the new Wander collection, a natural extension from Originals featuring elements like webbing details and tri-ring shaped eyelets. Wander is the first debut of Teva Fundamentals, a year-round lifestyle offering that will introduce a striking mix of silhouettes, materials, textures, and colors.
Teva designed the Wander series with the fit and feel of a sneaker, in lightweight, colorful canvas for everyday wear and all-day comfort. Men's and Women's Wander Chukka, Low Lace, and Slip-On options offer endless versatility, pairing effortlessly with the essentials in any closet. MSRP $50-$60.
Sandals may be the ultimate expression of freedom, immediately invoking the feeling of summer and giving instant access to easy, casual style. Teva is introducing even more ways to express an individual and effortless sense of style with three new collections introducing bold new silhouettes that are versatile, comfortable, and unmistakably Teva.
Teva is offering women independence from the constraints of conventional style with the new Flatform, a sandal that gives summer an instant style lift. Flatforms have the look and feel of Teva, with a 2-¼ inch platform bringing a bold look and feel to this fun, elevated style. In tonal brights and contrasting layered platforms, the Flatform is a daring and youthful yet seamless addition to summer wardrobes, from perfectly worn-in denim to airy maxi dresses. MSRP $50.
SummerlandFor men, the Summerland Flip sports comfortable cotton strapping in muted, easy to wear solids and stripes. MSRP $25.
Expanding Teva's women's offering is the Summerland collection: three sandals designed with feminine styling, a slim profile, and a comfortable contoured foot bed. In addition to the Summerland Thong and Flip, the Summerland Sandal has convertible straps that switch from sling back to slide for a spur of the moment style change. MSRP $25.
If retro was a trend, it now seems here to stay; Teva is bringing back the classic Deckers Flip. Hawaiian surfers in the 70s dubbed this style 'Deckers,' in reference to the stacked layers of color in the footbed. As color and comfort have always been a part of Teva product and brand, the modern take on this classic style stands out with pops of primary colors in a multi-layered platform. This flip-flop defines cool, casual comfort, and is as distinct today as it was 40 years ago. MSRP $32.
Teva's Spring 2015 collection will debut at Project Sole, Outdoor Retailer, Surf Expo, Platform, and Capsule tradeshows this Summer, in New York, NY, Salt Lake City, UT, Orlando, FL, and Las Vegas, NV, respectively.
Facilitating adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal, the brand continues to be driven by performance innovation and clean, modern design for active lifestyles. The company's products are sold in over 40 countries worldwide. For more information on Teva, please visit www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 126 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.