Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com

Teva launches expanded media and advertising campaign for 2006

Goleta, CA (January 15, 2006) - Leading footwear brand Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK) today announced the launch of their 2006 advertising campaign. Titled Go. Do. Be., the campaign captures the performance and lifestyle of Teva-sponsored athletes and artists on a 10-day Colorado river trip through Cataract Canyon in southern Utah.

“The canyon and the Colorado is the ideal backdrop to showcase where the brand came from and how we’ve evolved into an entire range of performance outdoor footwear ” said Teva Director of Marketing Jill Ireland. “By significantly increasing our reach in 2006, we hope to connect with consumers by showing them the authentic place Teva has in all phases of the outdoor lifestyle, going, doing, or being.”

The campaign’s $2.5 million media spend represents the largest in the company’s 21-year history. Images from the campaign include Team Teva kayakers Steve Fisher and Tanya Shuman, Teva/U.S. Mountain Running Team member Simon Gutierrez, and features professional river guides, artists, and musicians together as they experience the Go. Do. Be. of the outdoor lifestyle. Go. Do. Be. refers to the natural cycle of outdoor people, from the traveling and motion of Go, to the Do of class V whitewater and steep trails of Cataract Canyon, to the Be, or the harmony we feel just being in the outdoors.

The print campaign consists of nine unique river trip images, each incorporating the combination of photography by Dawn Kish of Flagstaff, Arizona; an interpretative film developing process known as emoltion transfer; and the custom typography of noted poster illustrators, such as Gary Houston (clients include: The Dead, Ben Harper and the Innocent Criminals, Gov’t Mule) of Portland, Oregon and Emek (clients include: Pearl Jam, Red Hot Chili Peppers, Rage Against the Machine) of Los Angeles, California. The campaign was developed by Teva’s creative agency of 5 years, Frank Creative Workgroup of Hermosa Beach, California.

“For a brand born on the river and trekked many times over across the globe, Go. Do. Be. authentically expresses the lifestyle of those who actual wear Tevas where they were intended to be worn,” said David Karstad, Frank Creative Director. “There’s a real organic beauty in the outdoors that just feels right to the outdoor consumer. This campaign touches on that sensibility.”

“Besides, art and action can’t really be separated from the Teva outdoor experience. They are its soul,” said Mr. Karstad.

Teva’s 2006 advertising campaign will run all year in core outdoor and relevant general interest publications such as Backpacker, Outside, National Geographic Adventure, Runner’s World, Yoga Journal, Paddler, Men’s Journal, Cargo, and Relix.

Teva was founded in 1984 by Mark Thatcher, a Grand Canyon river guide and inventor of the world’s first sport sandal.

For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.