Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com
Teva Collaborates With LA Fashion House Grey Ant
Goleta, CA (November 4, 2008) – Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK), leader in the sport sandal industry and known for their innovation of performance products and advanced technologies in the footwear industry teamed up with Grey Ant, a cult Los Angeles fashion brand known for their unique styling and cutting edge denim. The two collide to bring you the best of both worlds, as they proudly introduce the most comfortable performance high heel on the planet.
“We at Teva are excited to take such an untraditional step with our most traditional product.” says Jill Saunders, Teva Product Line Manager – Lifestyle Collection “Our collaboration with Grey Ant has produced a surprise...a shot of adrenaline for the Outdoor Market, resulting in the introduction of Teva’s most iconic Universal Strap sandal to an entirely new generation.“
Instinctively working in opposition to all expectations and trends, Grey Ant is consistently inconsistent in the best of ways. Their reputation for fearlessly referencing all that's off limits and for abundantly delivering the never-before-seen has established them as more than just the brand to watch, but as a subversive force that's responsible for creating their own market and establishing their own scene.

“I wanted to work with a company that's familiar with a beach and sport aesthetic to coincide with our Spring 09 'Amphibie dans la Ville collection’. This is a Stiletto for spring or fall, just wear socks.” Says Grey Ant designer and owner Grant Krajecki.
New for their spring 2009 collection the collaboration footwear is available for both men (no the men’s version does not have a heel) and women. Product will be distributed only through select Grey Ant retailers starting in January 2009.
Grey Ant Background
In June of 1998, Grant Krajecki launched Grey Ant, named after the affectionate moniker given to him by his family and friends after years of whining his name, “G-r-a-n-t.” The collection was the embodiment of the hole he saw in fashion and included hip-hugger jeans, winged and domain sleeved tops, silk-screened tee shirts and sleek nylon dresses in a palette of black, gray, red and white. It was bold, graphic, and a total backlash to everything that was trendy that year. Forward-minded boutiques and customers on both coasts embraced Krajecki’s approach to style and his unique interpretations of old school favorites.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.
For more information on Grey Ant please contact Reshma Ramnarine at 212.274.0400 or via e-mail at reshma@peoplesrevolution.com.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.






