PRESS RELEASE:
Contact: Jaime Eschette -- Public Relations Coordinator
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com
Teva Announces Partnership with Ground LLC
Goleta, CA (February 2, 2006) It was announced today that leading footwear brand Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK) has joined forces with Ground LLC in production of a full line of Teva licensed bags and packs.
The new product line will be a complement to the Teva lifestyle. With a focus on innovation and technology that has driven the Teva brand, intuitive features will include premium, waterproof materials, lightweight construction and styling that will bring excitement to the consumer.
”Teva is synonymous with innovation, and we believe Ground is a natural extension of our brand equity. Partnering with Ground will help Teva achieve our goals of providing technical, innovative product to our core consumer. The Ground team brings a wealth of knowledge and expertise in product development and design, and we look forward to working together to extend and enhance the Teva brand,” says Angel Martinez, Chief Executive Officer of Deckers.
Ground was established in 2002 as a multi-sport lifestyle brand that combines technology with style. With a focus on technical innovation, Ground is steadily moving into its third year of business with marked growth in distribution. Since its start, ground continues to be recognized through awards such as back-to-back Apex Awards from Polartec, a finalist in ISPOs Brandnew Award, and continued personal endorsements from the worlds top professional guides.
Tucker T Hacking Chief Executive Officer of Ground states, “We are proud and honored to have been chosen by Teva to be their bag and pack licensee. We believe there are many synergies between our two companies, as we are both interested in building the most innovative and technical product in the market. We look forward to a long relationship with the Teva brand”.
Teva licensed bags and packs product will launch Spring 2007 in select outdoor specialty stores.
For more information on our partnership with Ground or on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.
800-433-2537 x 178
or via e-mail at
jeschette@deckers.com.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company's products are offered under the Teva, Simple and Ugg brand names






