There’s a lot of talk these days about cause-related marketing and corporate outreach. It seems like every few months there is a new “it” cause out there, but at Teva, we’re a bit of an anomaly, because we’ve been supporting the same cause since our inception 25 years ago: water. Where you find water, you find life. It’s a simple philosophy, but it relates to a fundamental truth of this world. Ever since we were born on the Colorado River in 1984, we’ve felt a deeply ingrained connection to water. That’s why, for the past quarter century, we’ve been working to improve quality of life through water quality and availability initiatives all over the world. Whether we’ve been working on our own or with charity organizations, we’ve been blessed with incredible clarity of purpose over the years.
In 1969 O.A.R.S. pushed off onto the Colorado River as the first exclusively non-motorized rafting outfitter permitted to run the Colorado River through the Grand Canyon. Since 1984 O.A.R.S. guides and intrepid travelers from all corners of the globe have been wearing Teva® footwear. In 2006, O.A.R.S. partnered with Teva® and MacGillivray Freeman Films on the production of 3D IMAX® film, Grand Canyon Adventure: River at Risk.
MacGillivray Freeman Films
For more than 40 years, MacGillivray Freeman Films - a talented and innovative team of specialists in the development, production, and distribution of experiential giant screen IMAX® films - has studied and perfected the art of motion pictures entertainment. Teva and MacGillivray Freeman Films share a passion for educating the public about conservation and environmental stewardship. First, with our partnership on Mystery of the Nile, then with Teva's presenting sponsorship of Grand Canyon Adventure: River at Risk in IMAX® 3D, we have worked together to bring important messages about the future of our planet and its waterways to viewers all over the world.